Question 3: Digital Communication

Digital communication is the electronic exchanging of information, which often entails the use of technologies for the delivery of a message.

Digital connectivity patterns are numerous, so we're just going to describe five trends:

1.Video Marketing

It is a means of growing user engagement by using a video by social activity. An example of this is Demo videos, by demonstrating it in motion, a product demonstration video demonstrates how the product works.

2. Programmatic Advertising

This applies to purchasing and positioning ads using Artificial Intelligence by following the guidelines for problem-solving functions. An example of this is google, they use programmatic advertising to reach people that the ad owners want to target.

3. Audio Journalism

Editing companies turn to TV, videos and other media channels from saying news about newspapers and magazines. An example of this is Google Assistant, similar to Siri, it does a variety of tasks for you.

4. Connected Engagement

This suggests that to communicate with their clients, brands use connected devices. An example of this is sending welcome messages or a loyalty programme.

5. Artificial Intelligence

Developing computer systems that can handle functions usually performed by humans/requiring human intelligence. An example of this is smart assistants, such as Siri that help conduct a variety of tasks for you.

References

1. https://www.iliyanastareva.com/blog/9-digital-communication-trends-to-watch-out-for

2. https://www.intelligenthq.com/improve-companys-communication-4-digital-tools/